Title: links into the institution, it's plain standard format, that is consistent in every issue.
leading story: has to appeal to the audience. boring simple language lacks excitement and emotion.
cover art/photo:related to leading story, eye catching image, appeals to the audience.
date: when it was released, date format linked to institution. can be formal or informal.
issue number: so people can follow the issues, so they can be filed according to date in case the audience want to file a complaint or make a comment about one of the articles.
website: so the audience can findout more, E-mail address link.
contents: information about the main stories included. linked to ideology and representation.